Whitworths 
House Proud Academy marketing campaign

Our illustration skills came to the fore in this marketing campaign for the UK’s largest dried fruit, nut and seed supplier.

The food industry demands the highest levels of scrutiny, hygiene and quality, and Whitworths asked Pepper Creative to design a brochure that clearly communicated these vital aspects of their manufacturing process. We took a humorous approach to make the subject more memorable and engaging, and therefore more likely to spark changes in workforce behaviour.

Existing Whitworths’ branding is complemented with a new secondary colour palette and a simple illustration style, which is sure to engage the company’s highly diverse workforce.