Hovis for Premier Foods 
Quality Awareness marketing campaign

We love food and we love illustration, so when Hovis approached Pepper Creative to design a new campaign, our appetites were well and truly stimulated!

The highest levels of hygiene are vital to the food industry, and Hovis challenged Pepper to create a marketing campaign that would successfully communicate their high standards simply to their ethnically diverse workforce. We achieved this primarily by using illustration to simplify the often-complex issues involved in food manufacturing, and present them in a humorous and engaging way.

The print campaign is used throughout Hovis’ national network of bakeries in fun but informative seminars for which we created a video presentation and board game. Factory floors and offices were engaged directly through promotional poster designs and information leaflets.