Isle of Wight Health Promotion sought to spread the message of enjoying sex responsibly through billboard, press and magazine advertising which would coincide with many of the Island’s most popular events. Pepper Creative were suitably stimulated and came up with a soft sell for the hard message, with retro-feel graphics that would appeal directly to the minds and trousers of free-thinking, free-loving festival-goers throughout the Island’s steamy summer months.See Isle of Wight Health Promotion in Web.